Testing and Analysis Lead

SUMMARY

The Testing &
Analysis Lead is responsible for leveraging data and analytical tools to
advance business strategies, generate actionable insights and support internal business
partners through testing and analysis. The Testing & Analysis Lead will
work cross functionally to resume the company’s testing program. This role acts
as a primary liaison between testing and business partners at all levels to
plan, execute, and analyze tests as well as make recommendations, and develop
the testing roadmap.

ESSENTIAL DUTIES AND RESPONSIBILITIES

1.      Performs in-depth quantitative
analyses utilizing a combination of SQL, Excel, Python, and advanced analytics
techniques with limited supervision.

2.      Derives actionable insights
from test results and provides effective recommendations to business
stakeholders and executive leadership. 

3.      Partners with project owners
across departments to help define the test plan
as well as execute and analyze test results.

4.      Responsible for correctly and
efficiently utilizing internal and/or external data to identify key trends,
issues, and opportunities to optimize our marketing spend, improve customer acquisition
and/ or retention, increase product interaction, and maximize profitability and
ROI.

5.      Collaborates with other members
of the team and across the organization to optimize analytical results and
create deeper insights and consensus of solution.

6.      Provides integral support with
the implementation of analytical recommendations and is expected to validate
production performance and report on results.

• 4+ years of experience performing
  in depth and quantitative analyses related to the optimization of marketing and
  product efforts, customer behavior research and segmentation, ROI, forecasting,
  and cost/benefit analysis.
  
  
• 4+ years relevant work experience
  in a digital and analytical field 
  
• 2+ years of experience
  with A/B testing and/or A/B testing tools, like Adobe Target or Optimizely
  
• Highly organized with the ability to manage multiple projects
  and priorities with limited supervision.
  
• 
  
• Thrives in a fast paced, results-oriented team environment and
  exhibits curiosity and a strong attention to detail.
  

SKILLS

1.      Proficient in SQL and Excel
with exceptional verbal and written communication skills.  Familiar with Python or other statistical
platforms.

2.      Superior analytical skills with
the ability to interpret data, provide insightful analysis and recommend actionable
strategies.

3.      Ability to work independently or
as part of a team and adept at managing multiple tasks across multiple
projects.

4.      Exhibits curiosity to identify
opportunities for optimization and uses creative problem solving to assess complex
business problems and develop holistic solutions.

5.      Comfortable presenting to
executives and able to communicate to both technical and nontechnical audiences
at various levels within the company.

Requirements

• QUALIFICATION
  

SKILLS

1.      Proficient in SQL and Excel
with exceptional verbal and written communication skills.  Familiar with Python or other statistical
platforms.

2.      Superior analytical skills with
the ability to interpret data, provide insightful analysis and recommend actionable
strategies.

3.      Ability to work independently or
as part of a team and adept at managing multiple tasks across multiple
projects.

4.      Exhibits curiosity to identify
opportunities for optimization and uses creative problem solving to assess complex
business problems and develop holistic solutions.

5.      Comfortable presenting to
executives and able to communicate to both technical and nontechnical audiences
at various levels within the company.