Digital Marketing Manager

Permanent | Wrexham | £45,000 | REF: 4513

Digital Marketing Manager

ShortList Recruitment are looking for a Digital Marketing Manager to join an industry-leading company based in Wrexham to lead their digital channels and web performance. The successful candidate will be responsible for leading digital accounts and diversifying the channel mix across paid and organic channels with a focus on campaign-specific results and commercial performance.

The Digital Marketing Manager must have a strong background in marketing split across paid and organic channels, with strong stakeholder management skills as you will be looking after a 3rd party agency.

Key responsibilities for the Digital Marketing Manager role:
  • Develop digital strategy for email, CRM marketing, PPC, and SEO initiatives
  • Devise and execute short- and long-term plans to enhance website traffic and revenue, adhering to established budgets and timelines
  • Management of external marketing agency collaboration and budgets
  • Regularly update and maintain the company's websites with current information and content
  • Oversee and manage PPC budgets and activities in collaboration with external agency
  • Supervise social media channels and ensure effective day-to-day website performance
  • Utilise marketing data to formulate and implement agreed-upon marketing strategies
  • Manage relationships with internal and external stakeholders, partners, and agencies

Key skills required:
  • Have a minimum of 4 years of Marketing experience, gained in either an agency or client-side setting
  • Proficient in utilising platforms such as Google AdWords, Google Analytics, and managing both paid and organic search strategies
  • Demonstrate a solid understanding of SEO and PPC
  • Hands-on experience in developing CRM and email strategies
  • Familiarity with social channels and proficiency in using monitoring tools
  • Capable of effectively managing a small team to ensure the delivery and ongoing development of campaigns

The Digital Marketing Manager role is paying up to £45,000 and comes with a benefits package including 20 days leave plus bank holidays, cycle to work scheme, and mental and financial wellbeing support, discounts and more.

Please note that our client are based in the office 5 days per week, so you must be willing to travel to their Wrexham office Monday-Friday. The position is commutable from the Wirral, Chester, Deeside, Liverpool, Runcorn and North Wales.

Click Apply for immediate consideration!

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