ShortList is looking for an experienced Demand Generation Specialist to join the Marketing team at a leading Software House in Austin. The ideal candidate for this Demand Generation Specialist role is an experienced marketer who enjoys driving impact and visibility with the latest technology. You will play a pivotal role in helping to drive growth and engagement, whilst working closely with the Sales functions. You will be joining this organization at an exciting time. They have been established in the Austin market for some time and are highly regarded in their area.
This Demand Generation Specialist role is hybrid 3 days per week in office in Central Austin.
Key Responsibilities for the Demand Generation Specialist role:
- Develop and execute a scalable growth strategy to ramp up brand awareness in new markets.
- Lead demand generation campaigns across all relevant channels.
- Oversee prospect data sourcing and management.
- Own the generation of all related campaign content
- Plan and run webinars to drive visibility and engagement
- Monitor relevant metrics and analyze performance to maximize ROI.
- Collaborate with cross-functional teams to prioritize high-impact initiatives.
- Manage agency and advertising partners to track and optimize spend.
- Improve SEO to drive organic traffic.
Key Skills & Experience
- Bachelor’s degree or equivalent in Marketing, Business, IT or related field.
- 3–5 years of demand generation experience in B2B SaaS.
- Proven ability to design, execute, and optimize demand generation strategies.
- Proficiency with marketing automation, CRM, and analytics tools.
- Strong analytical mindset with the ability to translate data into action.
- Creative problem-solver who can manage multiple priorities.
Please note this is a hybrid role in Central Austin, requiring 3 days in office. We do not have the capacity to offer sponsorship at this time.